HB 19

A bill to be entitled
2An act relating to public school buses; amending s.
31006.25, F.S.; providing for district school board
4policies that authorize commercial advertisements on
5school buses; providing policy requirements relating
6to reimbursement to the school district, prohibited
7advertisements, and signage and equipment standards;
8requiring a school bus to be withdrawn from use under
9certain circumstances; providing for the remittance
10and allocation of revenue; providing an effective
13Be It Enacted by the Legislature of the State of Florida:
15     Section 1.  Subsection (5) is added to section 1006.25,
16Florida Statutes, to read:
17     1006.25  School buses.-School buses shall be defined and
18meet specifications as follows:
19     (5)  ADVERTISEMENTS.-
20     (a)  Commercial advertisements may be placed on the
21exterior of a school bus according to district school board
22policies that require the following:
23     1.  The school district must be reimbursed by the
24advertiser for all costs incurred by the school district and its
25contractors for supporting the advertising, including, but not
26limited to, retrofitting buses, storing advertising, attaching
27advertising to the bus, and related maintenance.
28     2.  At a minimum, a contract must prohibit advertising and
29advertising images that:
30     a.  Solicit the sale, or promote the use, of alcoholic
31beverages or tobacco products.
32     b.  Are discriminatory in nature or content.
33     c.  Imply or declare endorsement of the product or service
34by the school district.
35     d.  Contain material that is sexual in nature.
36     e.  Contain material that is not child and community
38     f.  Contain material that is political in nature or relates
39to a political activity, campaign, or candidate.
40     g.  Are false, misleading, or deceptive.
41     h.  Relate to an illegal activity or antisocial behavior.
42     i.  Distract from the effectiveness of required safety
43warning equipment.
44     3.  The design, placement, and size of signage on the
45exterior of a school bus acknowledging the advertiser must be
46prescribed by the district school board and address the
47following minimum standards:
48     a.  Cost of the advertising.
49     b.  Designation of individuals authorized to sell and
50approve the advertising.
51     c.  Specification of how the advertising will be attached,
52if not painted on the bus, including a prohibition against
53signage that:
54     (I)  Extends from the body of the bus so as to allow a
55handhold or pose a danger to pedestrians.
56     (II)  Covers any structural or sheet metal damage or
58     (III)  Interferes with the operation of any door, window,
59required lettering, lamp, reflector, or other device.
60     (IV)  Is placed on a side emergency door or the back of the
62     (V)  Interferes with school bus identification.
63     (VI)  Is digital or electronic.
64     4.  A school bus with attached advertising must meet the
65school bus equipment standards under this section.
66     5.  A school bus may not have more than two advertisements.
67     6.  Each advertisement must be no larger than 2 feet high
68and 6 feet long.
69     (b)  A school bus that violates this subsection must be
70withdrawn from use as a school bus until it meets the
71requirements of this subsection.
72     (c)1.  All revenue from a contract under this subsection
73must be remitted to the respective school district, with 50
74percent allocated for school district transportation, 40 percent
75allocated for other programs as determined by the school
76district, and 10 percent allocated for the school district
77driver education programs, of which 30 percent must be allocated
78for behind-the-wheel instruction.
79     2.  However, if a school district does not offer driver
80education in any of its schools, the 10 percent allocated for
81driver education programs may be allocated for other programs as
82determined by the school district.
83     Section 2.  This act shall take effect July 1, 2012.

CODING: Words stricken are deletions; words underlined are additions.