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| 1 | A bill to be entitled | ||
| 2 | An act relating to Orange County; authorizing | ||
| 3 | contracts for the promotion or marketing of an | ||
| 4 | alcoholic beverage brand or manufacturer within an | ||
| 5 | entertainment/resort complex located in a specified | ||
| 6 | area; providing application and limitations; | ||
| 7 | providing an effective date. | ||
| 8 | |||
| 9 | Be It Enacted by the Legislature of the State of Florida: | ||
| 10 | |||
| 11 | Section 1. (1) A vendor who owns or operates an | ||
| 12 | entertainment/resort complex, as defined in section | ||
| 13 | 561.01(18), Florida Statutes, located as specified in | ||
| 14 | subsection (2) may enter into a contract for the promotion | ||
| 15 | or marketing of alcoholic beverage brands or beverage | ||
| 16 | manufacturers with respect to any licensed premises, as | ||
| 17 | defined in section 561.01(11), Florida Statutes, owned or | ||
| 18 | operated by said vendor, including contracts with the | ||
| 19 | manufacturer which may require the payment of fees in | ||
| 20 | exchange for specified promotion or advertising rights. | ||
| 21 | (2) This act shall apply only to an | ||
| 22 | entertainment/resort complex located within the following | ||
| 23 | boundaries of Orange County: | ||
| 24 | Sections 13, 24, 25, 26, 34, and 35, Township 23 | ||
| 25 | South, Range 28 East. | ||
| 26 | Section 2. This act shall apply to the owner or | ||
| 27 | operator of an entertainment/resort complex as described in | ||
| 28 | section 1 so long as such promotion or marketing is | ||
| 29 | associated with activities, events, or venues within the | ||
| 30 | entertainment/resort complex itself, and no other licensed | ||
| 31 | vendor within said complex is obligated or required to | ||
| 32 | purchase or sell any particular brand of alcoholic beverage | ||
| 33 | as defined in section 561.01, Florida Statutes. | ||
| 34 | Section 3. Notwithstanding section 1 of this act, | ||
| 35 | during any period of 12 consecutive months, a vendor may | ||
| 36 | enter into no more than three promotional contracts within | ||
| 37 | an entertainment/resort complex owned or operated by such | ||
| 38 | vendor and no more than six promotional contracts relating | ||
| 39 | to special events or festivals occurring within an | ||
| 40 | entertainment/resort complex owned or operated by such | ||
| 41 | vendor. | ||
| 42 | Section 4. This act shall not be deemed to exempt a | ||
| 43 | person referenced in section 563.02(3), section 564.02(3) | ||
| 44 | (a), or section 565.03(2), Florida Statutes. | ||
| 45 | Section 5. The vendor of such entertainment/resort | ||
| 46 | complex and manufacturer which enter such promotional | ||
| 47 | contract shall be limited to promotion and marketing of | ||
| 48 | alcoholic beverages, and sales of alcoholic beverages by | ||
| 49 | the manufacturer to the vendor are prohibited, except in | ||
| 50 | compliance with section 561.42, Florida Statutes. No | ||
| 51 | distributor shall be required, directly or indirectly, to | ||
| 52 | contribute to the costs or expenses of such promotion or | ||
| 53 | marketing. | ||
| 54 | Section 6. This act shall take effect upon becoming a | ||
| 55 | law. | ||