| 1 | A bill to be entitled |
| 2 | An act relating to political advertisements; amending s. |
| 3 | 106.143, F.S.; providing that certain links on Internet |
| 4 | web pages are exempt from disclosure requirements |
| 5 | applicable to political advertisements; providing an |
| 6 | effective date. |
| 7 |
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| 8 | Be It Enacted by the Legislature of the State of Florida: |
| 9 |
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| 10 | Section 1. Subsection (1) of section 106.143, Florida |
| 11 | Statutes, is amended to read: |
| 12 | 106.143 Political advertisements circulated prior to |
| 13 | election; requirements.-- |
| 14 | (1)(a) Any political advertisement that is paid for by a |
| 15 | candidate and that is published, displayed, or circulated prior |
| 16 | to, or on the day of, any election must prominently state: |
| 17 | "Political advertisement paid for and approved by (name of |
| 18 | candidate) , (party affiliation) , for (office sought) ." |
| 19 | (b) Any other political advertisement published, |
| 20 | displayed, or circulated prior to, or on the day of, any |
| 21 | election must prominently: |
| 22 | 1. Be marked "paid political advertisement" or with the |
| 23 | abbreviation "pd. pol. adv." |
| 24 | 2. State the name and address of the persons sponsoring |
| 25 | the advertisement. |
| 26 | 3.a.(I) State whether the advertisement and the cost of |
| 27 | production is paid for or provided in kind by or at the expense |
| 28 | of the entity publishing, displaying, broadcasting, or |
| 29 | circulating the political advertisement; or |
| 30 | (II) State who provided or paid for the advertisement and |
| 31 | cost of production, if different from the source of sponsorship. |
| 32 | b. This subparagraph does not apply if the source of the |
| 33 | sponsorship is patently clear from the content or format of the |
| 34 | political advertisement. |
| 35 | (c) Any political advertisement made pursuant to s. |
| 36 | 106.021(3)(d) must be marked "paid political advertisement" or |
| 37 | with the abbreviation "pd. pol. adv." and must prominently |
| 38 | state, "Paid for and sponsored by (name of person paying for |
| 39 | political advertisement) . Approved by (names of persons, |
| 40 | party affiliation, and offices sought in the political |
| 41 | advertisement) ." |
| 42 |
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| 43 | This subsection does not apply to campaign messages used by a |
| 44 | candidate and the candidate's supporters if those messages are |
| 45 | designed to be worn by a person or to a link on an Internet web |
| 46 | page, regardless of the source of that link and the manner of |
| 47 | its display, which directs the user to another Internet web page |
| 48 | that provides a political advertisement. |
| 49 | Section 2. This act shall take effect July 1, 2010. |