| 1 | A bill to be entitled |
| 2 | An act relating to the sale of advertising; creating the |
| 3 | "State Revenue Enhancement Act of 2011"; creating s. |
| 4 | 288.082, F.S.; providing for the Office of Tourism, Trade, |
| 5 | and Economic Development to sell naming rights and lease |
| 6 | space for commercial advertising to be displayed on state |
| 7 | transportation property; amending s. 14.2015, F.S.; |
| 8 | revising duties of the office to include such sales and |
| 9 | administration of contracts for the sales; providing an |
| 10 | effective date. |
| 11 |
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| 12 | Be It Enacted by the Legislature of the State of Florida: |
| 13 |
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| 14 | Section 1. This act may be cited as the "State Revenue |
| 15 | Enhancement Act of 2011." |
| 16 | Section 2. Section 288.082, Florida Statutes, is created |
| 17 | to read: |
| 18 | 288.082 Sale of advertising.-The Office of Tourism, Trade, |
| 19 | and Economic Development may sell to a private sector business |
| 20 | or entity the naming rights for a state transportation facility |
| 21 | and lease space for commercial advertising to be displayed on |
| 22 | state transportation facilities or property. |
| 23 | (1) A contract for sale or lease under this section must |
| 24 | include the requirements of subsections (3) and (4), shall be |
| 25 | administered by the office, and may be a multiyear contract. |
| 26 | (2)(a) Naming rights or space for a commercial advertising |
| 27 | display may be sold for exhibition on any state-owned |
| 28 | transportation facility or property, including, but not limited |
| 29 | to, the Florida Turnpike, other roads and highways, highway |
| 30 | lanes, on-ramps and off-ramps, road rights-of-way, toll |
| 31 | facilities, buildings, barriers, parks, rest areas, and |
| 32 | railways. |
| 33 | (b) Naming rights of a transportation facility pursuant to |
| 34 | a contract under this section are for public relations or |
| 35 | advertising purposes and may not be construed to require any |
| 36 | action by a local government or private party regarding the |
| 37 | changing of any street signs, mailing address, or 911 emergency |
| 38 | telephone number system listing. |
| 39 | (3) Sale or lease under this section shall be for a 1-year |
| 40 | period but may be for a longer period under a multiyear |
| 41 | contract. |
| 42 | (4)(a) Before installation, each name or advertising |
| 43 | display must be approved by the Florida Turnpike Enterprise or |
| 44 | the Department of Transportation, as appropriate. |
| 45 | (b) The Florida Turnpike Enterprise or the Department of |
| 46 | Transportation, as appropriate, shall set materials and |
| 47 | construction standards for all signage displayed and shall |
| 48 | provide for the installation of all displays on its facilities |
| 49 | or property. |
| 50 | (c) All costs of a display, including its development, |
| 51 | construction, installation, operation, maintenance, and removal |
| 52 | shall be paid by the buyer. |
| 53 | (5) Proceeds from contracts under this section shall be |
| 54 | distributed as follows: |
| 55 | (a) Eighty percent shall be deposited in the State |
| 56 | Transportation Trust Fund. |
| 57 | (b) Ten percent shall be retained by the Office of |
| 58 | Tourism, Trade, and Economic Development. |
| 59 | (c) Ten percent shall be distributed, prorated by |
| 60 | population, to district school boards and must be used to |
| 61 | enhance funds for the school district's driver education |
| 62 | program. The prorated share of such funds for a district that |
| 63 | does not provide a driver education program may not be |
| 64 | distributed to that district and shall be deposited into the |
| 65 | State Transportation Trust Fund. |
| 66 | Section 3. Paragraph (f) of subsection (2) of section |
| 67 | 14.2015, Florida Statutes, is amended to read: |
| 68 | 14.2015 Office of Tourism, Trade, and Economic |
| 69 | Development; creation; powers and duties.- |
| 70 | (2) The purpose of the Office of Tourism, Trade, and |
| 71 | Economic Development is to assist the Governor in working with |
| 72 | the Legislature, state agencies, business leaders, and economic |
| 73 | development professionals to formulate and implement coherent |
| 74 | and consistent policies and strategies designed to provide |
| 75 | economic opportunities for all Floridians. To accomplish such |
| 76 | purposes, the Office of Tourism, Trade, and Economic Development |
| 77 | shall: |
| 78 | (f)1. Administer the Florida Enterprise Zone Act under ss. |
| 79 | 290.001-290.016, the community contribution tax credit program |
| 80 | under ss. 220.183 and 624.5105, the tax refund program for |
| 81 | qualified target industry businesses under s. 288.106, the tax- |
| 82 | refund program for qualified defense contractors and space |
| 83 | flight business contractors under s. 288.1045, contracts for |
| 84 | transportation projects under s. 288.063, contracts for the sale |
| 85 | or lease of naming rights and advertising displayed on |
| 86 | transportation facilities under s. 288.082, the sports franchise |
| 87 | facility programs under ss. 288.1162 and 288.11621, the |
| 88 | professional golf hall of fame facility program under s. |
| 89 | 288.1168, the expedited permitting process under s. 403.973, the |
| 90 | Rural Community Development Revolving Loan Fund under s. |
| 91 | 288.065, the Regional Rural Development Grants Program under s. |
| 92 | 288.018, the Certified Capital Company Act under s. 288.99, the |
| 93 | Florida State Rural Development Council, the Rural Economic |
| 94 | Development Initiative, and other programs that are specifically |
| 95 | assigned to the office by law, by the appropriations process, or |
| 96 | by the Governor. Notwithstanding any other provisions of law, |
| 97 | the office may expend interest earned from the investment of |
| 98 | program funds deposited in the Grants and Donations Trust Fund |
| 99 | to contract for the administration of the programs, or portions |
| 100 | of the programs, enumerated in this paragraph or assigned to the |
| 101 | office by law, by the appropriations process, or by the |
| 102 | Governor. Such expenditures shall be subject to review under |
| 103 | chapter 216. |
| 104 | 2. The office may enter into contracts in connection with |
| 105 | the fulfillment of its duties concerning the Florida First |
| 106 | Business Bond Pool under chapter 159, tax incentives under |
| 107 | chapters 212 and 220, sale or lease of advertising displays |
| 108 | under chapter 288, tax incentives under the Certified Capital |
| 109 | Company Act in chapter 288, foreign offices under chapter 288, |
| 110 | the Enterprise Zone program under chapter 290, the Seaport |
| 111 | Employment Training program under chapter 311, the Florida |
| 112 | Professional Sports Team License Plates under chapter 320, |
| 113 | Spaceport Florida under chapter 331, Expedited Permitting under |
| 114 | chapter 403, and in carrying out other functions that are |
| 115 | specifically assigned to the office by law, by the |
| 116 | appropriations process, or by the Governor. |
| 117 | Section 4. This act shall take effect July 1, 2011. |