| 1 | A bill to be entitled |
| 2 | An act relating to the sale of advertising; providing |
| 3 | a short title; providing for the Department of |
| 4 | Economic Opportunity to sell naming rights and lease |
| 5 | space for commercial advertising to be displayed on |
| 6 | state transportation property; providing an effective |
| 7 | date. |
| 8 |
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| 9 | Be It Enacted by the Legislature of the State of Florida: |
| 10 |
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| 11 | Section 1. This act may be cited as the "State Revenue |
| 12 | Enhancement Act of 2012." |
| 13 | Section 2. The Department of Economic Opportunity may sell |
| 14 | to a private sector business or entity the naming rights for a |
| 15 | state transportation facility and lease space for commercial |
| 16 | advertising to be displayed on state transportation facilities |
| 17 | or property. |
| 18 | (1) A contract for sale or lease under this section must |
| 19 | include the requirements of subsections (3) and (4), shall be |
| 20 | administered by the office, and may be a multiyear contract. |
| 21 | (2)(a) Naming rights or space for a commercial advertising |
| 22 | display may be sold for exhibition on any state-owned |
| 23 | transportation facility or property, including, but not limited |
| 24 | to, the Florida Turnpike and other roads and highways, highway |
| 25 | lanes, on-ramps and off-ramps, road rights-of-way, toll |
| 26 | facilities, buildings, barriers, parks, rest areas, and |
| 27 | railways. |
| 28 | (b) Naming rights of a transportation facility pursuant to |
| 29 | a contract under this section are for public relations or |
| 30 | advertising purposes and may not be construed to require any |
| 31 | action by a local government or private party regarding the |
| 32 | changing of any street signs, mailing address, or 911 emergency |
| 33 | telephone number system listing. |
| 34 | (3) Sale or lease under this section shall be for a 1-year |
| 35 | period but may be for a longer period under a multiyear |
| 36 | contract. |
| 37 | (4)(a) Before installation, each name or advertising |
| 38 | display must be approved by the Florida Turnpike Enterprise or |
| 39 | the Department of Transportation, as appropriate. |
| 40 | (b) The Florida Turnpike Enterprise or the Department of |
| 41 | Transportation, as appropriate, shall set materials and |
| 42 | construction standards for all signage displayed and shall |
| 43 | provide for the installation of all displays on its facilities |
| 44 | or property. |
| 45 | (c) All costs of a display, including its development, |
| 46 | construction, installation, operation, maintenance, and removal, |
| 47 | shall be paid by the buyer. |
| 48 | (5) Proceeds from contracts under this section shall be |
| 49 | distributed as follows: |
| 50 | (a) Eighty percent shall be deposited into the State |
| 51 | Transportation Trust Fund. |
| 52 | (b) Ten percent shall be retained by the Department of |
| 53 | Economic Opportunity. |
| 54 | (c) Ten percent shall be distributed, prorated by |
| 55 | population, to district school boards and must be used to |
| 56 | enhance funds for the school district's driver education |
| 57 | program. The prorated share of such funds for a district that |
| 58 | does not provide a driver education program may not be |
| 59 | distributed to that district and shall be deposited into the |
| 60 | State Transportation Trust Fund. |
| 61 | Section 3. This act shall take effect July 1, 2012. |