Florida Senate - 2014                                    SB 1150
       By Senator Bean
       4-01333A-14                                           20141150__
    1                        A bill to be entitled                      
    2         An act relating to medical tourism; amending s.
    3         288.901, F.S.; requiring Enterprise Florida, Inc., to
    4         collaborate with the Department of Economic
    5         Opportunity to market this state as a health care
    6         destination; amending s. 288.923, F.S.; requiring the
    7         Division of Tourism Marketing to include in its 4-year
    8         plan a discussion of the promotion of medical tourism;
    9         creating s. 288.924, F.S.; requiring the plan to
   10         promote national and international awareness of the
   11         qualifications, scope of services, and specialized
   12         expertise of health care providers in this state and
   13         to include an initiative to showcase qualified health
   14         care providers; requiring a specified amount of funds
   15         appropriated to the Florida Tourism Industry Marketing
   16         Corporation to be allocated for the medical tourism
   17         marketing plan; requiring the Florida Tourism Industry
   18         Marketing Corporation to create a matching grant
   19         program; specifying criteria for the grant program;
   20         requiring that a specified amount of funds
   21         appropriated to the Florida Tourism Industry Marketing
   22         Corporation be allocated for the grant program;
   23         providing an effective date.
   25  Be It Enacted by the Legislature of the State of Florida:
   27         Section 1. Subsection (2) of section 288.901, Florida
   28  Statutes, is amended to read:
   29         288.901 Enterprise Florida, Inc.—
   30         (2) PURPOSES.—Enterprise Florida, Inc., shall act as the
   31  economic development organization for the state, using utilizing
   32  private sector and public sector expertise in collaboration with
   33  the department to:
   34         (a) Increase private investment in Florida;
   35         (b) Advance international and domestic trade opportunities;
   36         (c) Market the state both as a probusiness location for new
   37  investment and as an unparalleled tourist destination;
   38         (d) Revitalize Florida’s space and aerospace industries,
   39  and promote emerging complementary industries;
   40         (e) Promote opportunities for minority-owned businesses;
   41         (f) Assist and market professional and amateur sport teams
   42  and sporting events in Florida; and
   43         (g) Assist, promote, and enhance economic opportunities in
   44  this state’s rural and urban communities; and
   45         (h)Market the state as a health care destination by using
   46  the medical tourism initiatives as described in s. 288.924 to
   47  promote quality health care services in this state.
   48         Section 2. Paragraph (c) of subsection (4) of section
   49  288.923, Florida Statutes, is amended to read:
   50         288.923 Division of Tourism Marketing; definitions;
   51  responsibilities.—
   52         (4) The division’s responsibilities and duties include, but
   53  are not limited to:
   54         (c) Developing a 4-year marketing plan.
   55         1. At a minimum, the marketing plan shall discuss the
   56  following:
   57         a. Continuation of overall tourism growth in this state.
   58         b. Expansion to new or under-represented tourist markets.
   59         c. Maintenance of traditional and loyal tourist markets.
   60         d. Coordination of efforts with county destination
   61  marketing organizations, other local government marketing
   62  groups, privately owned attractions and destinations, and other
   63  private sector partners to create a seamless, four-season
   64  advertising campaign for the state and its regions.
   65         e. Development of innovative techniques or promotions to
   66  build repeat visitation by targeted segments of the tourist
   67  population.
   68         f. Consideration of innovative sources of state funding for
   69  tourism marketing.
   70         g. Promotion of nature-based tourism and heritage tourism.
   71         h. Promotion of medical tourism, as provided under s.
   72  288.924.
   73         i.h. Development of a component to address emergency
   74  response to natural and manmade disasters from a marketing
   75  standpoint.
   76         2. The plan shall be annual in construction and ongoing in
   77  nature. Any annual revisions of the plan shall carry forward the
   78  concepts of the remaining 3-year portion of the plan and
   79  consider a continuum portion to preserve the 4-year timeframe of
   80  the plan. The plan also shall include recommendations for
   81  specific performance standards and measurable outcomes for the
   82  division and direct-support organization. The department, in
   83  consultation with the board of directors of Enterprise Florida,
   84  Inc., shall base the actual performance metrics on these
   85  recommendations.
   86         3. The 4-year marketing plan shall be developed in
   87  collaboration with the Florida Tourism Industry Marketing
   88  Corporation. The plan shall be annually reviewed and approved by
   89  the board of directors of Enterprise Florida, Inc.
   90         Section 3. Section 288.924, Florida Statutes, is created to
   91  read:
   92         288.924 Medical tourism.—
   93         (1) MEDICAL TOURISM MARKETING PLAN.—The Division of Tourism
   94  Marketing shall include within the 4-year marketing plan
   95  required under s. 288.923(4)(c) specific initiatives to advance
   96  this state as a destination for quality health care services.
   97  The plan must:
   98         (a) Promote national and international awareness of the
   99  qualifications, scope of services, and specialized expertise of
  100  health care providers throughout this state; and
  101         (b) Include an initiative that showcases selected,
  102  qualified providers offering bundled packages of health care and
  103  support services for defined care episodes. The selection of
  104  providers to be showcased must be conducted through a
  105  solicitation of proposals from Florida hospitals and other
  106  licensed providers for plans that describe available services,
  107  provider qualifications, and special arrangements for food,
  108  lodging, transportation, or other support services and amenities
  109  that may be provided to visiting patients and their families. A
  110  single health care provider may submit a proposal describing the
  111  available health care services that will be offered through a
  112  network of multiple providers and explaining any support
  113  services or other amenities associated with the care episode.
  114  The Florida Tourism Industry Marketing Corporation shall assess
  115  the qualifications and credentials of providers submitting
  116  proposals. To the extent funding is available, all qualified
  117  providers shall be selected to be showcased in the initiative.
  118  To be qualified, a health care provider must:
  119         1.Have a full, active, and unencumbered Florida license
  120  and ensure that all health care providers participating in the
  121  proposal have full, active, and unencumbered Florida licenses;
  122         2.Have a current accreditation that is not conditional or
  123  provisional from a nationally recognized accrediting body;
  124         3.Be recognized as a Cancer Center of Excellence under s.
  125  381.925 or have a current national or international recognition
  126  in another specialty area, if such recognition is given through
  127  a specific qualifying process; and
  128         4.Meet other criteria as determined by the Florida Tourism
  129  Industry Marketing Corporation in collaboration with the Agency
  130  for Health Care Administration and the Department of Health.
  131         (2)ALLOCATION OF FUNDS FOR MARKETING PLAN.—Annually, at
  132  least $3.5 million of the funds appropriated in the General
  133  Appropriations Act to the Florida Tourism Industry Marketing
  134  Corporation shall be allocated for the development and
  135  implementation of the medical tourism marketing plan.
  136         (3)MEDICAL TOURISM MATCHING GRANTS.—The Florida Tourism
  137  Industry Marketing Corporation shall create a matching grant
  138  program to provide funding to local or regional economic
  139  development organizations for targeted medical tourism marketing
  140  initiatives. The initiatives must promote and advance Florida as
  141  a destination for quality health care services.
  142         (a)Selection of recipients of a matching grant shall be
  143  based on the following criteria:
  144         1.The providers involved in the local initiative must meet
  145  the criteria specified in subsection (1).
  146         2.The local or regional economic development organization
  147  must demonstrate an ability to involve a variety of businesses
  148  in a collaborative effort to welcome and support patients and
  149  their families who travel to this state to obtain medical
  150  services.
  151         3.The cash or in-kind services available from the local or
  152  regional economic development organization must be at least
  153  equal to the amount of available state financial support.
  154         (b)Proposals must be submitted by November 1 of each year.
  155  Funds must be equally divided among all selected applicants.
  156         (4)ALLOCATION OF FUNDS FOR MATCHING GRANTS.—Annually, at
  157  least $1.5 million of the funds appropriated in the General
  158  Appropriations Act to the Florida Tourism Industry Marketing
  159  Corporation shall be allocated for the matching grant program.
  160         Section 4. This act shall take effect July 1, 2014.