Florida Senate - 2014                             CS for SB 1150
       By the Committee on Commerce and Tourism; and Senator Bean
       577-02742A-14                                         20141150c1
    1                        A bill to be entitled                      
    2         An act relating to medical tourism; amending s.
    3         288.901, F.S.; requiring Enterprise Florida, Inc., to
    4         collaborate with the Department of Economic
    5         Opportunity to market this state as a health care
    6         destination; amending s. 288.923, F.S.; requiring the
    7         Division of Tourism Marketing to include in its 4-year
    8         plan a discussion of the promotion of medical tourism;
    9         creating s. 288.924, F.S.; requiring the plan to
   10         promote national and international awareness of the
   11         qualifications, scope of services, and specialized
   12         expertise of health care providers in this state, to
   13         promote national and international awareness of
   14         certain business opportunities to attract
   15         practitioners to destinations in this state, and to
   16         include an initiative to showcase qualified health
   17         care providers; requiring a specified amount of funds
   18         appropriated to the Florida Tourism Industry Marketing
   19         Corporation to be allocated for the medical tourism
   20         marketing plan; requiring the Florida Tourism Industry
   21         Marketing Corporation to create a matching grant
   22         program; specifying criteria for the grant program;
   23         requiring that a specified amount of funds
   24         appropriated to the Florida Tourism Industry Marketing
   25         Corporation be allocated for the grant program;
   26         providing an effective date.
   28  Be It Enacted by the Legislature of the State of Florida:
   30         Section 1. Subsection (2) of section 288.901, Florida
   31  Statutes, is amended to read:
   32         288.901 Enterprise Florida, Inc.—
   33         (2) PURPOSES.—Enterprise Florida, Inc., shall act as the
   34  economic development organization for the state, using utilizing
   35  private sector and public sector expertise in collaboration with
   36  the department to:
   37         (a) Increase private investment in Florida;
   38         (b) Advance international and domestic trade opportunities;
   39         (c) Market the state both as a probusiness location for new
   40  investment and as an unparalleled tourist destination;
   41         (d) Revitalize Florida’s space and aerospace industries,
   42  and promote emerging complementary industries;
   43         (e) Promote opportunities for minority-owned businesses;
   44         (f) Assist and market professional and amateur sport teams
   45  and sporting events in Florida; and
   46         (g) Assist, promote, and enhance economic opportunities in
   47  this state’s rural and urban communities; and
   48         (h)Market the state as a health care destination by using
   49  the medical tourism initiatives as described in s. 288.924 to
   50  promote quality health care services in this state.
   51         Section 2. Paragraph (c) of subsection (4) of section
   52  288.923, Florida Statutes, is amended to read:
   53         288.923 Division of Tourism Marketing; definitions;
   54  responsibilities.—
   55         (4) The division’s responsibilities and duties include, but
   56  are not limited to:
   57         (c) Developing a 4-year marketing plan.
   58         1. At a minimum, the marketing plan shall discuss the
   59  following:
   60         a. Continuation of overall tourism growth in this state.
   61         b. Expansion to new or under-represented tourist markets.
   62         c. Maintenance of traditional and loyal tourist markets.
   63         d. Coordination of efforts with county destination
   64  marketing organizations, other local government marketing
   65  groups, privately owned attractions and destinations, and other
   66  private sector partners to create a seamless, four-season
   67  advertising campaign for the state and its regions.
   68         e. Development of innovative techniques or promotions to
   69  build repeat visitation by targeted segments of the tourist
   70  population.
   71         f. Consideration of innovative sources of state funding for
   72  tourism marketing.
   73         g. Promotion of nature-based tourism and heritage tourism.
   74         h. Promotion of medical tourism, as provided under s.
   75  288.924.
   76         i.h. Development of a component to address emergency
   77  response to natural and manmade disasters from a marketing
   78  standpoint.
   79         2. The plan shall be annual in construction and ongoing in
   80  nature. Any annual revisions of the plan shall carry forward the
   81  concepts of the remaining 3-year portion of the plan and
   82  consider a continuum portion to preserve the 4-year timeframe of
   83  the plan. The plan also shall include recommendations for
   84  specific performance standards and measurable outcomes for the
   85  division and direct-support organization. The department, in
   86  consultation with the board of directors of Enterprise Florida,
   87  Inc., shall base the actual performance metrics on these
   88  recommendations.
   89         3. The 4-year marketing plan shall be developed in
   90  collaboration with the Florida Tourism Industry Marketing
   91  Corporation. The plan shall be annually reviewed and approved by
   92  the board of directors of Enterprise Florida, Inc.
   93         Section 3. Section 288.924, Florida Statutes, is created to
   94  read:
   95         288.924 Medical tourism.—
   96         (1) MEDICAL TOURISM MARKETING PLAN.—The Division of Tourism
   97  Marketing shall include within the 4-year marketing plan
   98  required under s. 288.923(4)(c) specific initiatives to advance
   99  this state as a destination for quality health care services.
  100  The plan must:
  101         (a) Promote national and international awareness of the
  102  qualifications, scope of services, and specialized expertise of
  103  health care providers throughout this state;
  104         (b) Promote national and international awareness of
  105  medical-related conferences, training, or other business
  106  opportunities to attract practitioners from the medical field to
  107  destinations in this state; and
  108         (c) Include an initiative that showcases selected,
  109  qualified providers offering bundled packages of health care and
  110  support services for defined care episodes. The selection of
  111  providers to be showcased must be conducted through a
  112  solicitation of proposals from Florida hospitals and other
  113  licensed providers for plans that describe available services,
  114  provider qualifications, and special arrangements for food,
  115  lodging, transportation, or other support services and amenities
  116  that may be provided to visiting patients and their families. A
  117  single health care provider may submit a proposal describing the
  118  available health care services that will be offered through a
  119  network of multiple providers and explaining any support
  120  services or other amenities associated with the care episode.
  121  The Florida Tourism Industry Marketing Corporation shall assess
  122  the qualifications and credentials of providers submitting
  123  proposals. To the extent funding is available, all qualified
  124  providers shall be selected to be showcased in the initiative.
  125  To be qualified, a health care provider must:
  126         1.Have a full, active, and unencumbered Florida license
  127  and ensure that all health care providers participating in the
  128  proposal have full, active, and unencumbered Florida licenses;
  129         2.Have a current accreditation that is not conditional or
  130  provisional from a nationally recognized accrediting body;
  131         3.Be recognized as a Cancer Center of Excellence under s.
  132  381.925 or have a current national or international recognition
  133  in another specialty area, if such recognition is given through
  134  a specific qualifying process; and
  135         4.Meet other criteria as determined by the Florida Tourism
  136  Industry Marketing Corporation in collaboration with the Agency
  137  for Health Care Administration and the Department of Health.
  138         (2)ALLOCATION OF FUNDS FOR MARKETING PLAN.—Annually, at
  139  least $3.5 million of the funds appropriated in the General
  140  Appropriations Act to the Florida Tourism Industry Marketing
  141  Corporation shall be allocated for the development and
  142  implementation of the medical tourism marketing plan.
  143         (3)MEDICAL TOURISM MATCHING GRANTS.—The Florida Tourism
  144  Industry Marketing Corporation shall create a matching grant
  145  program to provide funding to local or regional economic
  146  development organizations for targeted medical tourism marketing
  147  initiatives. The initiatives must promote and advance Florida as
  148  a destination for quality health care services. Selection of
  149  recipients of a matching grant shall be based on the following
  150  criteria:
  151         (a)The providers involved in the local initiative must
  152  meet the criteria specified in subsection (1).
  153         (b)The local or regional economic development organization
  154  must demonstrate an ability to involve a variety of businesses
  155  in a collaborative effort to welcome and support patients and
  156  their families who travel to this state to obtain medical
  157  services.
  158         (c)The cash or in-kind services available from the local
  159  or regional economic development organization must be at least
  160  equal to the amount of available state financial support.
  161         (4)ALLOCATION OF FUNDS FOR MATCHING GRANTS.—Annually, at
  162  least $1.5 million of the funds appropriated in the General
  163  Appropriations Act to the Florida Tourism Industry Marketing
  164  Corporation shall be allocated for the matching grant program.
  165         Section 4. This act shall take effect July 1, 2014.