Florida Senate - 2014                      CS for CS for SB 1150
       By the Committees on Health Policy; and Commerce and Tourism;
       and Senator Bean
       588-03227-14                                          20141150c2
    1                        A bill to be entitled                      
    2         An act relating to medical tourism; amending s.
    3         288.0001, F.S.; requiring an analysis of medical
    4         tourism in the Economic Development Programs
    5         Evaluation; amending s. 288.901, F.S.; requiring
    6         Enterprise Florida, Inc., to collaborate with the
    7         Department of Economic Opportunity to market this
    8         state as a health care destination; amending s.
    9         288.923, F.S.; requiring the Division of Tourism
   10         Marketing to include in its 4-year plan a discussion
   11         of the promotion of medical tourism; creating s.
   12         288.924, F.S.; requiring the plan to promote national
   13         and international awareness of the qualifications,
   14         scope of services, and specialized expertise of health
   15         care providers in this state, to promote national and
   16         international awareness of certain business
   17         opportunities to attract practitioners to destinations
   18         in this state, and to include an initiative to
   19         showcase qualified health care providers; requiring a
   20         specified amount of funds appropriated to the Florida
   21         Tourism Industry Marketing Corporation to be allocated
   22         for the medical tourism marketing plan; requiring the
   23         Florida Tourism Industry Marketing Corporation to
   24         create a matching grant program; specifying criteria
   25         for the grant program; requiring that a specified
   26         amount of funds appropriated to the Florida Tourism
   27         Industry Marketing Corporation be allocated for the
   28         grant program; providing an effective date.
   30  Be It Enacted by the Legislature of the State of Florida:
   32         Section 1. Paragraph (b) of subsection (2) of section
   33  288.0001, Florida Statutes, is amended to read:
   34         288.0001 Economic Development Programs Evaluation.—The
   35  Office of Economic and Demographic Research and the Office of
   36  Program Policy Analysis and Government Accountability (OPPAGA)
   37  shall develop and present to the Governor, the President of the
   38  Senate, the Speaker of the House of Representatives, and the
   39  chairs of the legislative appropriations committees the Economic
   40  Development Programs Evaluation.
   41         (2) The Office of Economic and Demographic Research and
   42  OPPAGA shall provide a detailed analysis of economic development
   43  programs as provided in the following schedule:
   44         (b) By January 1, 2015, and every 3 years thereafter, an
   45  analysis of the following:
   46         1. The entertainment industry financial incentive program
   47  established under s. 288.1254.
   48         2. The entertainment industry sales tax exemption program
   49  established under s. 288.1258.
   50         3. VISIT Florida and its programs established or funded
   51  under ss. 288.122, 288.1226, 288.12265, and 288.124, and
   52  288.924.
   53         4. The Florida Sports Foundation and related programs
   54  established under ss. 288.1162, 288.11621, 288.1166, 288.1167,
   55  288.1168, 288.1169, and 288.1171.
   56         Section 2. Subsection (2) of section 288.901, Florida
   57  Statutes, is amended to read:
   58         288.901 Enterprise Florida, Inc.—
   59         (2) PURPOSES.—Enterprise Florida, Inc., shall act as the
   60  economic development organization for the state, using utilizing
   61  private sector and public sector expertise in collaboration with
   62  the department to:
   63         (a) Increase private investment in Florida;
   64         (b) Advance international and domestic trade opportunities;
   65         (c) Market the state both as a probusiness location for new
   66  investment and as an unparalleled tourist destination;
   67         (d) Revitalize Florida’s space and aerospace industries,
   68  and promote emerging complementary industries;
   69         (e) Promote opportunities for minority-owned businesses;
   70         (f) Assist and market professional and amateur sport teams
   71  and sporting events in Florida; and
   72         (g) Assist, promote, and enhance economic opportunities in
   73  this state’s rural and urban communities; and
   74         (h)Market the state as a health care destination by using
   75  the medical tourism initiatives as described in s. 288.924 to
   76  promote quality health care services in this state.
   77         Section 3. Paragraph (c) of subsection (4) of section
   78  288.923, Florida Statutes, is amended to read:
   79         288.923 Division of Tourism Marketing; definitions;
   80  responsibilities.—
   81         (4) The division’s responsibilities and duties include, but
   82  are not limited to:
   83         (c) Developing a 4-year marketing plan.
   84         1. At a minimum, the marketing plan shall discuss the
   85  following:
   86         a. Continuation of overall tourism growth in this state.
   87         b. Expansion to new or under-represented tourist markets.
   88         c. Maintenance of traditional and loyal tourist markets.
   89         d. Coordination of efforts with county destination
   90  marketing organizations, other local government marketing
   91  groups, privately owned attractions and destinations, and other
   92  private sector partners to create a seamless, four-season
   93  advertising campaign for the state and its regions.
   94         e. Development of innovative techniques or promotions to
   95  build repeat visitation by targeted segments of the tourist
   96  population.
   97         f. Consideration of innovative sources of state funding for
   98  tourism marketing.
   99         g. Promotion of nature-based tourism and heritage tourism.
  100         h. Promotion of medical tourism, as provided under s.
  101  288.924.
  102         i.h. Development of a component to address emergency
  103  response to natural and manmade disasters from a marketing
  104  standpoint.
  105         2. The plan shall be annual in construction and ongoing in
  106  nature. Any annual revisions of the plan shall carry forward the
  107  concepts of the remaining 3-year portion of the plan and
  108  consider a continuum portion to preserve the 4-year timeframe of
  109  the plan. The plan also shall include recommendations for
  110  specific performance standards and measurable outcomes for the
  111  division and direct-support organization. The department, in
  112  consultation with the board of directors of Enterprise Florida,
  113  Inc., shall base the actual performance metrics on these
  114  recommendations.
  115         3. The 4-year marketing plan shall be developed in
  116  collaboration with the Florida Tourism Industry Marketing
  117  Corporation. The plan shall be annually reviewed and approved by
  118  the board of directors of Enterprise Florida, Inc.
  119         Section 4. Section 288.924, Florida Statutes, is created to
  120  read:
  121         288.924 Medical tourism.—
  122         (1) MEDICAL TOURISM MARKETING PLAN.—The Division of Tourism
  123  Marketing shall include within the 4-year marketing plan
  124  required under s. 288.923(4)(c) specific initiatives to advance
  125  this state as a destination for quality health care services.
  126  The plan must:
  127         (a) Promote national and international awareness of the
  128  qualifications, scope of services, and specialized expertise of
  129  health care providers throughout this state;
  130         (b) Promote national and international awareness of
  131  medical-related conferences, training, or other business
  132  opportunities to attract practitioners from the medical field to
  133  destinations in this state; and
  134         (c) Include an initiative that showcases selected,
  135  qualified providers offering bundled packages of health care and
  136  support services for defined care episodes. The selection of
  137  providers to be showcased must be conducted through a
  138  solicitation of proposals from Florida hospitals and other
  139  licensed providers for plans that describe available services,
  140  provider qualifications, and special arrangements for food,
  141  lodging, transportation, or other support services and amenities
  142  that may be provided to visiting patients and their families. A
  143  single health care provider may submit a proposal describing the
  144  available health care services that will be offered through a
  145  network of multiple providers and explaining any support
  146  services or other amenities associated with the care episode.
  147  The Florida Tourism Industry Marketing Corporation shall assess
  148  the qualifications and credentials of providers submitting
  149  proposals. To the extent funding is available, all qualified
  150  providers shall be selected to be showcased in the initiative.
  151  To be qualified, a health care provider must:
  152         1.Have a full, active, and unencumbered Florida license
  153  and ensure that all health care providers participating in the
  154  proposal have full, active, and unencumbered Florida licenses;
  155         2.Have a current accreditation that is not conditional or
  156  provisional from a nationally recognized accrediting body;
  157         3.Be recognized as a Cancer Center of Excellence under s.
  158  381.925 or have a current national or international recognition
  159  in another specialty area, if such recognition is given through
  160  a specific qualifying process; and
  161         4.Meet other criteria as determined by the Florida Tourism
  162  Industry Marketing Corporation in collaboration with the Agency
  163  for Health Care Administration and the Department of Health.
  164         (2)ALLOCATION OF FUNDS FOR MARKETING PLAN.—Annually, at
  165  least $3.5 million of the funds appropriated in the General
  166  Appropriations Act to the Florida Tourism Industry Marketing
  167  Corporation shall be allocated for the development and
  168  implementation of the medical tourism marketing plan.
  169         (3)MEDICAL TOURISM MATCHING GRANTS.—The Florida Tourism
  170  Industry Marketing Corporation shall create a matching grant
  171  program to provide funding to local or regional economic
  172  development organizations for targeted medical tourism marketing
  173  initiatives. The initiatives must promote and advance Florida as
  174  a destination for quality health care services. Selection of
  175  recipients of a matching grant shall be based on the following
  176  criteria:
  177         (a)The providers involved in the local initiative must
  178  meet the criteria specified in subsection (1).
  179         (b)The local or regional economic development organization
  180  must demonstrate an ability to involve a variety of businesses
  181  in a collaborative effort to welcome and support patients and
  182  their families who travel to this state to obtain medical
  183  services.
  184         (c)The cash or in-kind services available from the local
  185  or regional economic development organization must be at least
  186  equal to the amount of available state financial support.
  187         (4)ALLOCATION OF FUNDS FOR MATCHING GRANTS.—Annually, at
  188  least $1.5 million of the funds appropriated in the General
  189  Appropriations Act to the Florida Tourism Industry Marketing
  190  Corporation shall be allocated for the matching grant program.
  191         Section 5. This act shall take effect July 1, 2014.