Florida Senate - 2017                                    SB 1032
       By Senator Mayfield
       17-01128-17                                           20171032__
    1                        A bill to be entitled                      
    2         An act relating to unfair insurance trade practices;
    3         amending s. 626.9541, F.S.; revising provisions to
    4         permit a licensed insurer or its agent to give
    5         promotional or advertising items under a certain
    6         value; providing an effective date.
    8  Be It Enacted by the Legislature of the State of Florida:
   10         Section 1. Paragraph (m) of subsection (1) of section
   11  626.9541, Florida Statutes, is amended to read:
   12         626.9541 Unfair methods of competition and unfair or
   13  deceptive acts or practices defined.—
   15  ACTS.—The following are defined as unfair methods of competition
   16  and unfair or deceptive acts or practices:
   17         (m) Promotional items Advertising gifts permitted.—No
   18  provision of paragraph (f), paragraph (g), or paragraph (h)
   19  shall be deemed to prohibit a licensed insurer or its agent from
   20  giving prizes, goods, wares, gift cards, gift certificates,
   21  event tickets, merchandise, and other items valued at $100 or
   22  less to insureds, prospective insureds, and others, for the
   23  purpose of conducting a promotional or advertising program. An
   24  insurer or its agent may not give such promotional items that
   25  exceed $100 in total value within one calendar year to an
   26  individual advertising, any article of merchandise having a
   27  value of not more than $25.
   28         Section 2. This act shall take effect July 1, 2017.