Florida Senate - 2017                          SENATOR AMENDMENT
       Bill No. HB 1-A
                              LEGISLATIVE ACTION                        
                    Senate             .             House              
                Floor: 3/AD/3R         .           Floor: CA            
             06/09/2017 02:28 PM       .      06/09/2017 04:06 PM       

       Senator Latvala moved the following:
    1         Senate Amendment 
    3         Delete lines 793 - 832
    4  and insert:
    5  all state appropriations to the corporation and exclude taxes
    6  derived pursuant to s. 125.0104.
    7         (b)For purposes of calculating the required one-to-one
    8  match, the corporation shall receive matching private
    9  contributions in one of four private match categories. The
   10  corporation shall maintain documentation of such categorized
   11  contributions on file and make such documentation available for
   12  inspection upon reasonable notice during its regular business
   13  hours. Contribution details shall be included in the quarterly
   14  reports required under subsection (8). The private match
   15  categories are:
   16         1.Direct cash contributions from private sources, which
   17  include, but are not limited to, cash derived from strategic
   18  alliances, contributions of stocks and bonds, and partnership
   19  contributions.
   20         2.Fees for services, which include, but are not limited
   21  to, event participation, research, and brochure placement and
   22  transparencies.
   23         3.Cooperative advertising, which is limited to partner
   24  expenditures for paid media placement, partner expenditures for
   25  collateral material distribution, and the actual market value of
   26  contributed productions, air time, and print space.
   27         4.In-kind contributions, which is limited to the actual
   28  market value of promotional contributions of partner-supplied
   29  benefits to target audiences and the actual market value of
   30  nonpartner-supplied air time or print space contributed for the
   31  broadcasting or printing of such promotions, which would
   32  otherwise require tourist promotion expenditures by the
   33  corporation for advertising, air travel, rental car fees, hotel
   34  rooms, RV or campsite space rental, on-site guest services, and
   35  admission tickets. The net value of air time or print space, if
   36  any, shall be deemed to be the actual market value of the air
   37  time or print space, based on an average of actual unit prices
   38  paid contemporaneously for comparable times or spaces, less the
   39  value of increased ratings or other benefits realized by the
   40  media outlet as a result of the promotion.
   42  Contributions from a government entity or from an entity that
   43  received more than 50 percent of its revenue in the previous
   44  fiscal year from public sources, including revenue derived from
   45  taxes, other than taxes collected pursuant to s. 125.0104, from
   46  fees, or from other government revenues, are not considered