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CBIRS Request 1837
 
Community Budget Issue Requests - Tracking Id #1837
Tourism Committee Advertising Campaign
 
Requester: City of Homestead Organization: City of Homestead
 
Project Title: Tourism Committee Advertising Campaign Date Submitted 1/13/2005 3:17:37 PM
 
Sponsors: Larcenia Bullard
 
Statewide Interest:
Tourism is an essential part of the South Florida Economy. This project will facilitate a systematic and controlled advertising campaign to reach potential visitors and also provide valuable data for future campaigns.
 
Recipient: City of Homestead   Contact: Mark Coopersmith  
  790 N. Homestead Blvd.   Contact Phone: (305) 224-4602  
  Homestead 33030   Contact email: mcoopersmith@ci.homestead.fl.us
 
Counties: Dade
 
Gov't Entity: Yes Private Organization (Profit/Not for Profit):  
 
Project Description:
This will be a two-year advertising and tourist tracking project that will be comprised of multi-media advertising to include printed materials
 
Is this a project related to 2004 hurricane damage? No
 
Measurable Outcome Anticipated:
Increase tourism by 40% within a two-year advertising period and establish research and tracking of visitation to determine return on investment.
 
Amount requested from the State for this project this year: $300,000
 
Total cost of the project: $300,000
 
Request has been made to fund: Operations
 
What type of match exists for this project? Local
  Cash Amount $   In-kind Amount $15,000
 
Was this project previously funded by the state?   No
 
Is future-year funding likely to be requested?   No
 
Was this project included in an Agency's Budget Request?   No
 
Was this project included in the Governor's Recommended Budget? No
 
Is there a documented need for this project? Yes
  Documentation: Local Mitigation Strategy
 
Was this project request heard before a publicly noticed meeting of a body of elected officials (municipal, county, or state)?   No
 
Is this a water project as described in Section 403.885, Laws of Florida?   No