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| Community Budget Issue Requests - Tracking Id #402 |
| Be HeadSmart, Seniors! Brain Injury and Falls Prevention Project |
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| Requester: |
Elynor Kazuk |
Organization: |
Brain Injury Association of Florida, Inc. |
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| Project Title: |
Be HeadSmart, Seniors! Brain Injury and Falls Prevention Project |
Date Submitted |
1/13/2005 12:28:50 PM |
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| Sponsors: |
Aronberg |
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| Statewide Interest: |
| This project addresses the significant incidence of traumatic brain injury (TBI) among Florida citizens over age 60. Between July 2001 and June 2004, there were a total of 1,230 TBI's among Floridians ages 60 and up. Based on Centers for Disease Control and Prevention (CDC) estimates for TBI-related hospitalization per-person, the costs for these injuries could top $250 million. As Florida's population ages and grows, demand for state resources for care will also grow unless effective prevention strategies are implemented. Under a contract with the Florida Department of Elder Affairs, Brain Injury Association of Florida, Inc. (BIAF) conducts the only statewide injury prevention effort that highlights the serious risk of TBI for people over age 60. |
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| Recipient: |
Brain Injury Association of Florida, Inc. |
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Contact: |
Elynor Kazuk |
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201 East Sample Road |
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Contact Phone: |
(954) 786-2400 |
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Pompano Beach 33064-3502 |
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Contact email: |
N/A |
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| Counties: |
{Statewide} |
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| Gov't Entity: |
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Private Organization (Profit/Not for Profit): |
Yes |
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| Project Description: |
| (Include services to be provided): Brain Injury Association of Florida's Be HeadSmart� Seniors! Project (the Project) is a multi-faceted and innovative approach that utilizes collaboration and partnerships within local communities to reach people over age 60 with messages about preventing TBI. BIAF has proven effective in establishing active partnerships and collaborations with local agencies that serve the targeted population, with state agencies including the Florida Department of Elder Affairs and the Florida Department of Health Brain and Spinal Cord Injury Program, and with private entities. The Project employs a three-tiered approach that promotes greater adoption, usabililty and uptake of our messages. The first tier involves distribution of an educational packet that enables people over age 60 to evaluate their environment and lifestyle and make informed changes to keep themselves safe. The project will distribute 60,000 of these packets in communities with the highest reported incidences of brain injuries. Second, BIAF will stage a minimum of 90 presentations of HeadSmartz, A Cranium Challenge (HeadSmartz), a lecture-disguised-as-a-game that engages the audience in brain-building exercises that also encourage behavior change. The presentations will reach a minimum of 3,000 individuals directly. The third component will provide two-hour training for 60 health and wellness professionals, giving them critical information about TBI and training them in the use of the HeadSmartz and other educational tools developed and tested by BIAF. These trained professionals will then have the potential to reach another 200,000 of Florida's citizens over age 60.
During 2003/2004, the Be HeadSmart, Seniors! pilot program received acclaim and international attention. Fully two-thirds of participating seniors surveyed reported that they took some action to reduce their risk of injury from falls. BIAF is committed to continuing research and evidence-based evaluation of all project components to ensure the quality and success of the objectives.
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| Is this a project related to 2004 hurricane damage? |
No |
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| Measurable Outcome Anticipated: |
| 1) Will distribute 60,000 educational packets containing lifestyle checklists to people over age 60. 2 ) Will conduct 90 educational events in a variety of settings statewide. 3) Will teach 3,000 people over age 60 simple actions to reduce their risk of brain and other disabling injuries. 4) Will teach 60 health and wellness professionals about brain injuries and how to use HeadSmartz event materials. |
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| Amount requested from the State for this project this year: |
$199,450 |
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| Total cost of the project: |
$249,450 |
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| Request has been made to fund: |
Operations |
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| What type of match exists for this project? |
Private, Federal |
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Cash Amount |
$15,000 |
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In-kind Amount |
$35,000 |
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| Was this project previously funded by the state? |
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Yes |
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Fiscal Year: |
2004-2005 |
Amount: |
$199,450 |
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| Is future-year funding likely to be requested? |
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Yes |
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Amount: |
$199,450 |
To Fund: |
Operations |
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| Was this project included in an Agency's Budget Request? |
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No |
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| Was this project included in the Governor's Recommended Budget? |
No |
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| Is there a documented need for this project? |
Yes |
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Documentation: |
Thurman D, Alverson C, Dunn K, Guerrero J, Sniezek J. Traumatic brain injury in the United States: a |
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| Was this project request heard before a publicly noticed meeting of a body of elected officials (municipal, county, or state)? |
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Yes |
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Hearing Body: |
Palm Beach County Legislative Delegation |
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Hearing Meeting Date: |
12/21/2002 |
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| Is this a water project as described in Section 403.885, Laws of Florida? |
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No |
